Privacy Statement

Privacy/Data Protection
The web site you have entered is operated by or on behalf of Inverness Medical Innovations, Inc.
Inverness Medical Innovations, Inc. is committed to protecting your personal privacy. This Privacy Statement outlines the type of information that is collected by Inverness Medical Innovations, Inc. on this web site, and how we use and protect it. This Statement also tells you what to do if you do not want your Personal Information (defined below) collected when you visit our web site, and how you can change information you have already provided to us. This Statement applies only to this web site. For example, it does not apply to banners, sweepstakes and other advertisements or promotions we may sponsor or participate in on web sites owned by third parties.
(i) Your Consent to This Privacy Statement
By using our web site, you signify that you agree with the terms of our current Privacy Statement as posted in this area of the site. If you do not agree with any term in this Statement, please do not provide any Personal Information on this site.
If you choose not to provide Personal Information on this site, you may not be able to do certain things, like access particular areas of the site, enter a sweepstake or contest, request samples, or send us e-mails.
(ii) Collection of Personal Information
As used in this Privacy Statement, "Personal Information" means information which may identify you personally, such as your name, street address, telephone number, credit card information, screen name and email address. The site you entered may collect some or all of these types of Personal Information. Please be assured that Inverness Medical Innovations, Inc. will not collect any Personal Information from your visits to our site unless you provide this information voluntarily.
When you provide us with Personal Information, you are authorising us to use that information in accordance with the terms of this Privacy Statement, which includes your right to limit our use of the Personal Information as described in this Statement, and to request access to the Personal Information we have collected in this site. (see "Who to Contact" below).
(iii) How We Use Your Information
When you supply Personal Information at this web site, we will use it for the express purpose for which it was collected (e.g., to enter you in a sweepstake or to send you a sample). It may also be used by us to send you information and/or offers about our goods and/or services which we believe may be of interest to you, or to invite you to participate in market research. At any time, however, you may opt out of such future contact. (See "Who to Contact" below.)
At times we may retain third parties to process or analyze data we collect on our web sites, including Personal Information. In addition, if you order a product or service from us, we may share Personal Information with suppliers and other third parties to allow delivery of such product or service. These suppliers and other third parties are not authorized by us to use your Personal Information in any other way.
Finally, please note that we will release your Personal Information if required to do so by law, or by search warrant, subpoena, or court order.
(iv) Other Information We May Collect
You may have heard of "cookies," which are files or pieces of information that are stored by your browser on your computer's hard drive. Inverness Medical Innovations, Inc. may use cookies to collect other information during your visit to our web site, such as the particular site areas you visit and the services you utilize through our web site. We collect this information to better tailor our site and our products to your interests and needs. Cookies may also be used to help speed up your future activities at our site. For example, a site can recognize that you have provided Personal Information to use and refrain from requesting the same information a second time. Most browsers are initially set to accept a cookie. If you’d prefer you can set yours to refuse cookies or to alert you when cookies are being sent. Refusal of cookies at the site you enter may result in an inability to visit certain areas of the site or to receive personalized information when you visit the site.
In addition we are constantly trying to improve how we promote our web site. To help us do this, we may measure the effectiveness of our web presence by determining when you accessed the web site, and what you clicked on within our site. Site measurement statistics may be used to personalize your web site experience, as well as to evaluate – anonymously and in the aggregate – statistics about usage of the web site. Information about your computer, such as your IP address (a number assigned to your computer whenever you surf the Internet), the type of Internet browser you are using and the type of operating system you are using may also be collected and linked to your Personal Information. This is to ensure that our web site presents the best web experience for visitors, and that they are effective information resources.
Some of the pages you visit may also collect information through the use of pixel tags (also called clear gifs) that may be shared with third parties which directly support Inverness Medical Innovations, Inc.’s promotional activities and web site development. For example, web site usage information about visitors to our web sites may be shared with our third party advertising agency in order to better target Internet banner advertisements on Inverness Medical Innovations, Inc. web sites. The information collected through the use of these pixel tags is not, however, personally identifiable, although it could be linked to your Personal Information.
Finally, we may supplement the information that you provided us with other information we hold or that we receive from third parties. We do this for marketing purposes in order to provide more targeted products and service to meet your needs.
(v) Security of Information
We take reasonable precautions to keep your Personal Information secure. All personally identifiable information is subject to restricted access to prevent unauthorized access, modification or misuse.
(vi) Changes in Our Statement
Inverness Medical Innovations, Inc. reserves the right to change or remove this Privacy Statement at our discretion. We will post any new Statement here and we encourage you to visit this area frequently to stay informed.
(vii) Who to Contact
Please write to us at privacy.info@invmed.com if you have any comments or questions about this Privacy Statement or to report any violations of the Privacy Statement. We will respond to you within 48 hours in most cases. For other requests, please choose among the following options:

Again, Inverness Medical Innovations, Inc. is committed to protecting your privacy in connection with our web sites under these guidelines. Please do not hesitate to contact us if you have any questions, comments or concerns about this Privacy Statement.